A fresh, novel appearance for Nova!
A strong brand is more than just a logo or a set of colours – it is a holistic representation of an organisation’s values, mission, and vision.
To mark Nova’s 30th anniversary, we unveiled the results of a recent brand refresh, led by Anike Rall from The Jar Creative Studios (www.thejar.co.za).
Our goal was to align Nova’s presentation with our overarching goal, namely, to be the professional partner of choice for households and other stakeholders working towards improving the wellbeing of low-income communities in a responsible way.
The initial phase included a refreshed logo and brand look, a comprehensive brand manual, and the creation of basic corporate identity items. The next phase included an update of our company profile and the Nova website (www.nova.org.za).
We are delighted with the outcome, summarised in this one-minute video clip.